Introduction: Maria

Hello, world!

As a media buyer, I help startups scale and drive +200–400% YoY growth on global markets with proven go-to-market frameworks.

→ 7 years of experience in driving user acquisition through paid channels, including 4+ years in leadership roles — bringing new CLIENTS to your business, and boosting $$$ conversion & revenue at scale.

→ Ex. head of paid media at GoMining [crypto app #1], scaling it from scratch to 3.5M users with a 4.2. annual ROAS.

No „magic buttons”. No fake „guarantees”

Just HARD work, every day, for YOUR REAL REVENUE.


contact me →
Maria Lebedeva — performance marketer
Trusted by 20+ companies & brands in fintech, AI, SaaS, e-commerce & iGaming.

What do people say?

“I highly recommend Maria as an EXTRAORDINARILY INTELLIGENT HARD worker… extremely organized, self-motivated, reliable and responsible.”

— Ross G.

“Maria’s strong marketing skills, leadership and attention to detail make her a priceless asset. Built strategies from scratch; her innovative, data-driven campaigns grew brand awareness and our customer base.”

— Kate E.

“A force in performance marketing — defines clear processes, extracts the right data, aligns teams and executes with precision. Strategic and operational excellence.”

— Laila E.

“Rare mix of strategic vision and hands-on execution. Data-driven, creative and KPI-aligned campaigns. Leadership that mentors, guides and inspires — with measurable impact.”

— From GoMining team

Read more recommendations on LinkedIn →

— Certified Google Partner —

Services

What I do

Customer acquisition

I drive user growth by

  1. building funnels,
  2. segmenting audiences,
  3. running large-scale A/B tests,
  4. and systematically producing high-quality creatives — like a streamlined ad factory specified for Meta / TikTok / X.com / Moloco / Unity / Google ads.

Bonus: I leverage AI, automation tools, UGC platforms, and my design team to maximize your ROAS and LTV.

Paid search advertising

I capture high-intent audiences through in-depth keyword research with Ahrefs, Semrush, SplitMetrics, and AnswerThePublic.

I can run 300+ highly segmented campaigns simultaneously on Google Ads / Microsoft Ads / Apple Search Ads while minimizing CPC using my trusted templates for ad copy and automation scripts, ensuring efficiency and preventing overspending.

Conversion rate optimization

I optimize websites & apps to improve your sales funnels. It means I carefully audit technical setups and analytics, checking the entire user flow.

Alongside technical work, I analyze persuasive copywriting patterns, consumer psychology, and behavioral triggers to ensure every touchpoint drives action. This is a continuous cycle of testing → tweaking → repeating to deliver a seamless user experience that maximizes your conversions.

*Using QA checklists to catch issues such as display errors, slow loading times, payment failures, deep link errors, and web-to-app tracking gaps — all of which can lead your business to revenue loss.

Analytics & reporting

… so you understand what is going on 100% clearly.

I planned multimillion-dollar media budgets for global markets using deep historical data analysis. I strictly follow KPIs, set up event maps correctly from the start, and ensure precise conversion tracking (since undertracking = business losses).

Working with developers, I build transparent tracking systems and deliver clear, actionable weekly and monthly reports.

Policy & moderation compliance

… to prevent your ads from being paused.

With 6+ years in iGaming, supplements, healthcare, and crypto, I know how to avoid auto-ban triggers and protect advertising accounts.

After 100+ hours of experience with support teams, I’ve built systems of backup accounts, designed templates, and well-structured appeals to ensure ads keep running — even in grey- and black-hat industries.


contact me →

Stack

My toolkit

more tools → less tools ↑

Success stories

Unlock your affiliate marketing success

→ A journey to 3.1 ROAS just promoting coupons.

3.1× ROAS 50+ campaigns/day
Company

A US-based affiliate marketing giant (coupons, promo codes, product reviews).

Goal
  • Scale through paid traffic in addition to organic.
Results
  • Launched 50+ paid search campaigns daily, hit avg monthly ROAS of 3.1.
  • *Using semi-automated Google Sheets templates; during holidays — 500+ campaigns simultaneously.
AffiliateE-commerce

Create a high-converting funnel for SaaS-startup from scratch

→ A ready-to-use GTM strategy for complex B2B product (MVP stage).

10k+ trials 3k+ qualified leads 100+ demo calls
Company

An AIOps cloud platform for data observability & incident control for large enterprises.

Goal
  • Generate leads via digital channels.
Results
  • End-to-end lead engine: trials, MQLs and booked demos via paid + cold outreach + email tools.
SaaSB2BEnterprise

Scale to the moon w/ $1M monthly ad budgets

→ From 0 to 3.5M active users, and 4.2 annual ROAS.

$1M / month 3.5M users 4.2× ROAS
Company

Global Web3 infrastructure company tokenizing BTC hashrate.

Goal
  • Bring BTC mining to the mass market through advertising.
Results
  • Scaled from 0 → 3.5M users in <1 year; 20→300 employees; top charts & 4.2 annual ROAS across 170+ countries.
FintechWeb3Global
download a full portfolio in PDF →

Publications

Press & media

Bitcoin Users Survey: GoMining

Media: BeInCrypto · Category: Crypto / Fintech

A research-driven piece exploring Bitcoin users’ behavior and adoption, featuring GoMining’s audience insights.

Pricing

(pick a plan)

One-challenge

Custom Pricing

Fixed price per project

We align on goals, set a budget, map the project, and execute. The price remains set, regardless of changes or adjustments.

  • Fixed project milestones and timelines
  • One clear price from start to finish
  • Performance metrics and updates
get started →
Dedicated team

Full stack team

Starting at $5k/month

A full team chosen just for you. The price is fixed, no matter how the project evolves.

  • A team of designers, thinkers & marketers
  • Single point of contact
  • Swap a team member if needed
  • Work in Notion & Asana
  • See all the data & progress
get started →

Projects

My Projects

Selected initiatives I’ve built and scaled.

GoMining Academy

Educational platform inside the GoMining ecosystem to help beginners and advanced users understand Bitcoin, blockchain, crypto mining and the GoMining environment.

Education Crypto Go-to-market
Open for partnerships

BargainBeacon.co

Reviews & deal comparisons for affiliate marketing. Open for partnerships — if you have CPA offers, let’s collaborate.

Affiliate Reviews SEO + Paid

Spicebox.online

Coming soon.

E-commerceSubscriptionD2C

Taste of North.co.uk

Coming soon.

Comfort foodStartupD2C
Performary playbook cover

Resources

Performary’s playbook [soon]

Looking to DIY your marketing?

Over the years, we’ve compiled effective templates, checklists, and best practices that have consistently driven results.

Dive into our curated collection and elevate your marketing game, all for free.

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Let’s connect →